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Customer experience and engagement

Customer Experience Branch designed Customer experience and engagement to provide a deeper understanding of TMR’s customers, Customers First tools, and the support available to put the customer at the centre of everything you do.

For further information on this capability please contact TMR_Customer_Experience@tmr.qld.gov.au

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Customer mindset

Developing a customer mindset through:

  • understanding how to put customers first
  • understanding why customer focus is important
  • understanding of government privacy, ethics standards
  • awareness of how to celebrate/showcase customer focused wins/successes, for example CUBIE awards
Provider Resource Location Type Time Skill level
Accelerate Customers First Initiatives Training (CFIT)

Customers First Initiatives Training (CFIT) aims to provide TMR employees with information, awareness and tools to support them to put our customers first.

Online or in person Resource N/A General
Accelerate Ways We Work

The 8 Ways We Work (WWW) provide a common understanding of what it means to put customers first in TMR.

Online Course 30 min General
Customer Experience Branch How can we further embed a Customers First culture in TMR?

Our TMR Director-General talks about having a customer mindset in TMR.

Online Resource 2 mins General
Customer Experience Branch TMR's Customers First culture

Our TMR Director-General talks about why it is important to have a Customers First culture in TMR.

Online Resource 2 mins General
Customer Experience Branch What does a Customers First TMR look like?

Our TMR Director-General talks about why we strive to get it right for our customers first time, every time.

Online Resource 2 mins General
Customer Experience Branch TMR's Customer Value Proposition (CVP)

TMR's Customer Value Proposition (CVP) ensures that we understand what is important to our customers.

Online Resource 10 mins General
Customer Experience Branch TMR's Customer Charter

Provides an understanding of the commitments TMR makes to our customers in our TMR Customer Charter.

Online Resource 10 mins General
Customer Experience Branch TMR's International Customer Service Standard (ICSS) accreditation

Provides an overview of how TMR is assessed and accredited against the Customer Service Institute of Australia's (CSIA) International Customer Service Standard (ICSS).

Online Resource 10 mins General
LinkedIn Learning Customer advocacy

Learn why customer advocacy is important, how to develop customer advocates, and how to utilise the voice of the customer (VOC).

Online Course 1 Hour 9 mins Intermediate

Who are your customers?

Develop awareness of your customers:

  • know who your customers are (consider different customers, what are their characteristics, citizens, community, industry, partners, suppliers, etc)
  • understanding of external and internal customer needs and expectation.
Provider Resource Location Type Time Skill level
Customer Experience Branch Who are TMR's customers?

Our TMR Director-General talks about our customers.

Online or in person Resource 2 mins Beginner
Customer Experience Branch What is customer experience?

Customer experience is about every transaction, interaction and contact that a customer has with TMR. It's about always putting customers first.

Online Resource 10 mins General
LinkedIn Learning Knowing your customer

Why knowing your customers is important

Online Resource 5 mins Beginner

Understanding your customers

Understanding your customers through:

  • understanding the customer problem and need
  • using a range of research methods to gather customer feedback, insights and data
  • utilising customer profiling and customer personas
Provider Resource Location Type Time Skill level
Customer Experience Branch TMR Customer Experience Virtual Reading Room

Find customer experience articles in the TMR Library.

Online Resource Open research General
Customer Experience Branch Customer personas

Learn how customer personas can be developed to further understand your customers.

Online Resource 3.5 mins General
LinkedIn Learning Understanding customer expectations

How to align customer service with organisational goals, customer expectations, how to cultivate an engaged team, and how to get the support and resources you need.

Online Course 31 mins Beginner
LinkedIn Learning Qualitative vs. quantitative research. When to use each research method

How to get to know your customers though quantitative and qualitative techniques ranging from surveys and interviews to mobile diary studies and ethnography.

Online Resource 8.5 mins Intermediate
LinkedIn Learning Surveys

Examines the role market research plays in making strategic decisions.

Online Resource 3 mins Beginner
LinkedIn Learning Surveys and questionnaires for UX Projects

If you are conducting marketing or usability research, or just trying to learn more about your customers, you should know how to conduct an effective survey or questionnaire.

Online Resource 4.5 mins Intermediate
LinkedIn Learning Customer interviews

Learn the fundamentals of designing and conducting customer interviews.

Online Resource 4 mins Intermediate

Co-designing solutions with customers

Understanding how to co-design with customers through:

  • utilising Human-centred design (HCD), co-design
  • identifying ways to engage with customers
  • considering diversity of customers, for example accessibility, diversity and inclusion
  • awareness of human, physical, digital agency co-design resources, for example, TMR's Customer Experience Branch, TMR's Customer Experience Lab, TMR's Transport Talk
Provider Resource Location Type Time Skill level
Customer Experience Branch TMR's Human-centred Design (HCD) Strategy

Will help you learn more about how we approach HCD in TMR.

Online Resource 15 mins Intermediate
Queensland Government Human-centred design (HCD) resources

HCD toolkit and resources.

Online Tool 30 mins Intermediate
Customer Experience Branch Transport Talk

Transport Talk is TMR's online customer research panel. It is a whole-of-TMR initiative to support you to better understand and connect with our customers.

Online Tool Open research Intermediate
Customer Experience Branch Customer research support

Accessing PPI's Customer Experience Branch research services allows your business area to design and implement customer research activities .

Online Resource n/a General
Customer Experience Branch Customer research 'how to guides'

Customer research 'how to guides'. Connect with PPI's Customer Experience Branch.

Online Resource 30 mins Intermediate
LinkedIn Learning Learning Design Thinking

Learn how to explore the methodology known as 'design thinking'. You will be equipped with methods you can implement to uncover the needs of your customers, and create innovative solutions.

Online Course 33 mins Beginner
LinkedIn Learning A design thinking approach to putting customers first

Customer satisfaction should be the primary goal of any organisation. Learn how design thinking can help you to put your customer first.

Online Course 27 mins Intermediate
International Association for Public Participation Engagement essentials

Compulsory first-day of training in the IAP2 Australasia Certificate of Engagement. Introduces key concepts and process in IAP2 Australasia's Engagement model. It is the perfect starting point for anyone involved in community and stakeholder engagement, at any level or function.

Online Course 1 day Beginner

Customer relationship management

Customer relationship management through:

  • building and maintaining a customers trust
  • considering the customer's end to end experience
  • understanding of techniques/tools to deal with customer aggression.
Provider Resource Location Type Time Skill level
Customer Experience Branch TMR's Customers First Champions Network

TMR's Customers First Champions Network (CFCN) is the voice, network and testing ground for TMR's customers.

Online Resource n/a General
LinkedIn Learning Communicating with empathy

Learn how to converse empathetically to improve your one-on-one conversations and team interactions.

Online Course 37 mins Beginner
LinkedIn Learning Empathy in UX Design

Explains how empathy skills can be developed and discusses how to foster empathy and engage stakeholders with empathetic storytelling through the project lifecycle.

Online Course 1 hour 10 mins Beginner
LinkedIn Learning Customer Service: Managing Customer Feedback

Provides a step-by-step approach to collecting, tracking, and using customer feedback, complete with examples that show what organisations are doing in this importance space.

Online Course 1 hour 10 mins Intermediate
LinkedIn Learning Managing project stakeholders

Explores customer/stakeholder engagement as a part of project management. The second section of the course explains how to identify stakeholder needs and expectations, both explicit and implicit, and build and sustain stakeholder engagement.

Online Course 23 mins Beginner
Coursera Strategies for effective engagement

Explores a variety of tools used to engage stakeholders as well as techniques for managing stakeholders in a way that builds trust, rapport and secures buy in.

Online Course 2 hours Intermediate
International Association for Public Participation Engagement methods

This module is part of the training in the IAP2 Australasia Certificate of Engagement and helps you develop the skills to communicate and respond to customers/stakeholders more effectively.

Online Course 2 days Advanced

Continuous improvement

Continuous improvement through:

  • understanding of how to turn insights into actions
  • utilisation of customer focused decision making
  • benchmarking, monitoring, measuring and improving customer experiences
  • communicating insights, outcomes and benefits internally and externally
Provider Resource Location Type Time Skill level
LinkedIn Learning Balanced scorecard and key performance indicators

Accounting professors explain what KPIs your organisation should consider in a balanced scorecard, from financial goals to employee and customer satisfaction.

Online Course 1 hour 20 mins Advanced
LinkedIn Learning Actionable insights

Course reviews the primary practices - gathering and analysing data, formulating rules for classification and decision-making, and drawing actionable insights.

Online Resource 3 mins Intermediate
LinkedIn Learning Translating research to design

Actions to turn research into design.

Online Resource 4 mins Beginner
LinkedIn Learning Improve customer satisfaction (digital customer)

Learn about the customer life cycle and how predictive analytics can help improve every step of the customer journey.

Online Resource 15 mins Intermediate
LinkedIn Learning Servicing customers in a continuously changing world

Customer service today brings new challenges, new protocols, and new attitudes. As a service provider, you must be prepared with solid solutions if you want to continue doing business in the post-COVID economy.

Online Course 32 mins General
LinkedIn Learning Leading the continuous improvement of customer service

Examine how to find the most effective avenues to continually improve customer service.

Online Resource 5 mins Beginner
LinkedIn Learning Creating innovative solutions in government

Serving the public can help you make a lasting, positive impact in the community you serve.

Online Resource 3 mins General
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